Marketing asset migration and agent onboarding
Moved a brokerage's marketing library from Basecamp to Canva in one month with no downtime, and gave every new agent the same onboarding path.
Read the case study
Context
A regional brokerage kept marketing assets and resources across several platforms. New-agent onboarding was handled inconsistently.
What I did
- Coordinated a staged migration of marketing assets and resources from Basecamp to Canva over one month.
- Wrote a reference guide showing where every resource lives after the move.
- Built an onboarding checklist covering shared resources, email signatures, agent web pages, marketing collateral, key contacts, and core systems.
What changed
- Agents have a centralized resource library and reference guide, so they can find marketing materials on their own.
- The checklist and guide gave agents a consistent reference point instead of informal guidance.
Lesson
A checklist built for newcomers helped existing staff as well, so I now design for the widest likely audience.